Mission
What sets us apart:
HayData is an independent research company based in Yerevan.
We are a young team of sociologists, analysts, and marketers who believe in the power of honest data and deep human insight.
We are a young team of sociologists, analysts, and marketers who believe in the power of honest data and deep human insight.
Local expertise
Agile & adaptive
Research ethics
Transparency
International methodologies
Youth-driven
Areas of Expertise
– Consumer behavior, U&A studies, brand/concept/ad testing
Market Research
– Segmentation, motivations, values, demographics & psychographics
Audience Analysis
– First-hand insights on products, branding, and communication
Focus Groups & Interviews
– Public opinion, civic values, engagement, and social dynamics
Social & Political Surveys
– Clear, actionable insights presented in business-friendly formats
Data Reporting & Visualization
Methods
In-depth interviews (IDIs)
Desk research
Focus groups
SWOT / Competitor analysis
CATI / Telephone interviews
CAWI / Online surveys / Riversampling
The HayData team is made up of young professionals in sociology, marketing, and journalism.
What drives us: curiosity, continuous learning, and the passion to explore real people’s lives through research.
What drives us: curiosity, continuous learning, and the passion to explore real people’s lives through research.
Team
Our contacts
info@haydata.io
(Aram)
Aren
HayData Research Studio
© 2025 | Yerevan, Armenia
info@haydata.io
© 2025 | Yerevan, Armenia
info@haydata.io